ARCESSO DYNAMICS
Consultancy for the valorization and commercialization project of technology for the manufacture of “Solid Surface” polyurethane fishes.
CLIENT
ARCESSO DYNAMICS
SECTOR
INDUSTRIAL
SERVICE
INDUSTRIAL ORGANIZATION
CHALLENGE
The company needed advice on the valorization and commercialization of technology for the manufacture of ‘Solid Surface’ polyurethane fish. This new material required a solid market strategy to compete with other established alternatives in the sector. Furthermore, it was crucial to define the customer segments and adapt the strategy to each of them in order to maximize commercial opportunities.
On the other hand, it was necessary to establish efficient manufacturing processes to guarantee product quality and maintain competitive costs. The company needed support in identifying suppliers, optimizing production and certifying material to ensure market acceptance.
SOLUTION
Novatec provided technical and management advice for the development of the project. A detailed market analysis was carried out and a commercial strategy was defined to introduce the ‘Solid Surface’ technology. Collaborations with distributors were established and a marketing plan adapted to the key segments was prepared.
We also worked on improving the production processes, identifying the best techniques to guarantee the efficiency and quality of the material. This allowed us to optimize costs and ensure the viability of production on an industrial scale.
