The market to which they direct their products or services most of the organizations is globalized and is in fast evolution. Companies need competitive advantages in their sector and must adapt to the needs of the market in a process of continuous improvement.
The aim of innovation is to systematize the generation of new ideas and the exploitation of them with success.
Innovation processes are an indispensable tool for work, which makes it possible to cover present and future market needs. In this way the strength of the company is ensured in the short and long term.